Reliance Brands Valentino Agreement

Reliance Brands Valentino Agreement

Reliance Brands Valentino Agreement

Reliance Brand Limited (RBL) signs a long-term agreement with Valentino. The reason behind the involvement is to bring the fashion brand to India. The company plans to bring its first boutique to Delhi, followed by a flagship store in Mumbai.  

It plans to have the first store by the end of summer 2022. In addition, the flagship store in Mumbai will open soon after the boutique opens. 

The store is an excellent opportunity for Indian fashion lovers to explore. It will stock a range of men’s and women’s wear along with footwear and accessories of the Valentino brand. 

The partnership will allow the brand to establish itself with a new concept of adapting to the retail market. In addition, the experimental designs of the company will offer customers a global experience. 

Besides, the customisation for client experience will make a good scope for the partnership to flourish. 

The Delhi branch of Valentino is going to be in an area of 162 sqm. The boutique will be at the DLF Emporio, carrying the cloth wears and collections for women. Also, the men’s collection will be customised by the team. 

However, Valentino’s Mumbai flagship will have a whole Valentino collection. There will be a complete range of products across women’s wear, men’s wear and footwear. 

Valentino’s Garavani accessories will also be provided to the customers. It will include shoes, bags, scarves, fragrances, eyewear, ties and small leather goods. 

Darshan Mehta, MD of Reliance Brands Limited, informed, “Founded by the legendary Italian fashion designer Valentino Garavani and Giancarlo Giammetti, Valentino has gone through impactful creative evolution under the current Creative Director Pierpaolo Piccioli and CEO Jacopo Venturini heralding the brand into contemporary luxury while leveraging its heritage as the most established Italian Maison de Couture.”

The brand currently works at 144 locations. Out of these, 212 are directly operated by Valentino. The boutiques are present with 1300 points for sale in the market. 

“The upcoming store opening represents a significant step in Valentino’s global strategy, and we are honored to be part of the country’s growing retail market, allowing the company and the Valentino Community to grow in a solid way, according to our values and brand culture.” says Jacopo Venturini, CEO of Maison Valentino. 

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